Motor Culture You Can Wear. A founder-led apparel brand, built the same way the bikes are — by hand, late at night, one detail at a time.

Jonathan · Founder
I'm a chef. Twenty-plus years on the line. You learn quickly that there's no shortcut — only repetition, pressure, and paying attention. Every plate has to leave the pass right. Every time. That's the standard I grew up under, and it's the only way I know how to work.
The garage isn't different. Same hours, same focus, just a different kind of heat. Tank off, points cover open, an old engine half apart on the bench. Hands black. A problem that won't go away until you sit with it long enough. You torque the bolt. Wipe it down. Step back. Then you start again tomorrow.
Motorcycles and fabrication have been with me since I was a kid — long before any of this had a name on it. Cafe Racer Co. is just where those two parts of my life finally meet: the kitchen, the garage, the machine, the craft, the people who pass it on.
I didn't start Cafe Racer Co. to chase a trend. I started it because this is who I already am.
Every piece carries that. Built from late nights, worn tools, old engines, and the kind of pride you only get from doing the work yourself.
The first pieces aren't drawn from mood boards. They come from the bikes themselves — old engines, vintage cafe racers, and the small marks the work leaves behind.
The fin lines on an air-cooled head. The patina on a brass fitting. The wear on a clip-on after a long season. Those are the details I'm pulling from. Quiet, honest, earned.
Nothing here is loud for the sake of being loud. If you know, you know.


This is for the people who build, ride, repair, and keep vintage motorcycles alive. The ones who already know the work matters, even when nobody's watching.
If you've ever finished a job at 2 a.m., wiped your hands on a shop rag, and stood there for a minute just looking at it — this one is for you.